Tax Deductions for Personal Trainers
As a personal trainer, you invest in education, equipment, and your personal brand. Here's how to maximize your deductions and keep more of your hard-earned income.
Common Deductions for Personal Trainers
Certifications and Continuing Education
Personal training certifications (NASM, ACE, ISSA, NSCA), specialty certifications, CEU courses, and workshops required to maintain credentials.
Gym Membership or Facility Fees
Gym memberships required for your work, facility rental fees, or booth rent at a training studio.
Fitness Equipment
Training equipment like resistance bands, weights, mats, kettlebells, and portable equipment you bring to client sessions.
Professional Liability Insurance
Fitness professional liability insurance to protect against claims of injury or negligence during training sessions.
Marketing and Website
Website hosting, social media advertising, business cards, branded apparel, and promotional materials.
Fitness Apparel
Branded workout clothes, uniforms with your logo, and specialized footwear required specifically for training sessions.
Software and Apps
Client management software, workout programming apps, scheduling tools, and payment processing platforms.
Mileage to Client Locations
Miles driven to clients' homes, parks, or other off-site training locations at 70 cents per mile for 2025.
Expenses to Track
Employee vs. Independent Contractor Status
Your tax deductions depend on how you're classified:
Independent Contractor (Self-Employed): You can deduct all business expenses on Schedule C. This is common for trainers who:
- Set their own schedule
- Have multiple clients or work at multiple gyms
- Use their own equipment and methods
- Operate under their own business name
W-2 Employee: If you're an employee of a gym, unreimbursed employee expenses are generally not deductible on federal returns under current law (2018-2025). However, some states still allow these deductions.
Gym Memberships and Facility Costs
Personal trainers often have unique gym expense situations:
- Required gym membership: If you must maintain a membership to train clients at a facility, it's deductible
- Booth rental: Fixed monthly rent for training space is fully deductible
- Revenue share: Percentage paid to the gym from client sessions is a deductible business expense
- Personal gym use: If you also work out personally at the gym, you may need to allocate a portion as personal (non-deductible)
Keep records showing the business purpose of your gym expenses.
Apparel Deduction Rules
The IRS has strict rules about clothing deductions. Workout clothes are deductible only if:
- They're required for work (not suitable for regular wear)
- They feature your business logo or branding
- You don't wear them outside of work
Generic athletic wear (even if worn primarily for work) is typically not deductible because it's suitable for everyday use. Adding your logo to apparel helps establish business use.
Building an Online Training Business
Many personal trainers are expanding to online coaching. Related deductions include:
- Video equipment: Camera, lighting, microphone for filming workout content
- Editing software: Video editing tools for creating training programs
- Online platforms: Subscription to coaching platforms (TrueCoach, TrainHeroic, etc.)
- Website and hosting: Online presence for attracting and managing clients
- Payment processing: Fees from Stripe, PayPal, or other payment services
Tracking Client Sessions
For accurate expense tracking and potential audits, maintain:
- A calendar or log of all client sessions
- Records of where each session took place
- Mileage logs for travel to client locations
- Documentation of equipment used for each client
This information helps substantiate your business deductions and demonstrates the business nature of your expenses.
Keep certification completion certificates as proof of business education expenses.
Track mileage to every in-home or outdoor client session - use an app for easy logging.
Photograph branded apparel with your logo to document that clothing is work-specific, not personal.
If you rent space at a gym, get a written rental agreement for your records.
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